About Us

Alexander Hay Succulents are grown by Alexander Hay Greenhouses in North Haledon, NJ. We’re a family-owned and operated with four generations of knowledge and experience growing quality foliage, flowering plants, and now, succulents.

Our History

Alexander Hay Greenhouses began in 1908 as a flower cart in the bustling outdoor market of Paterson, NJ. The flowers were grown by Alexander Hay and his parents on their 14 acres of land in North Haledon, NJ. As time went on, the business expanded to include dish gardens, flowering plants and cut flowers. The plants were sold to flower shops in Paterson and shipped to New York City on the daily milk train. Alexander, his wife Annabel and daughter Dorothy, lived on the farm and worked in the fields and greenhouses to produce geraniums, mums and azaleas.

During the Great Depression in 1929, Al continued to sell his flowers to local merchants but found it necessary to raise pigs and chickens as well. During this difficult time numerous people were employed at the greenhouses enabling them to provide for their families.

In 1946 Al’s daughter, Dorothy married William Eelman who continued the greenhouse business and also began a small poultry business on the property. Eggs were delivered throughout the New Jersey and New York area while the greenhouse continued to sell flowers to stores in the North Jersey area.

In 1975, William passed away and his two sons Bill and Bob took over the business. After two decades of successful chicken farming, the rapid growth of the greenhouse industry prompted them to focus on the plant production and they made the decision to close the poultry farm. However, that did not stop them from putting the poultry buildings to work. Some of those converted buildings are still in use today!

Over the next 25 years the business grew steadily in the tri-state area through telephone marketing, peddling and word of mouth. The business expanded from a small selection of home grown mums, azaleas, geraniums and poinsettias to carrying a full line of tropical foliage plants, Easter bulbs, bedding plants and a variety of other new flowering plants for all holidays and seasons.

We currently have 3 acres of covered greenhouses (plastic and glass) in NJ. Throughout the year we have in stock over 75 different styles of dish gardens, more than 100 different foliage varieties and an assortment of flowering plants, including Phaelenopsis orchids, kalanchoes, violets, gerbera daisies and more! Almost all seasonal plants, bulbs, bedding plants and poinsettias are still grown here on the property. We also use the best raw products from around the world to provide a unique assortment of florist quality items.

In 2001 after looking at the market trend, the decision was made to expand the business to Apopka, Florida where we could grow our own dish garden material, foliage hanging baskets and large foliage plants. We currently have another 3 acres of greenhouse space filled with assorted sizes and varieties of foliage plants.